Marketing has always been about communication and connection to engage people. However, today, it’s imperative to go beyond words and images. To gain a competitive edge, hotel brands must add “experience” to the market...

Video is quickly becoming one of the most popular digital content formats. In a mobile-first world, video ad formats allow advertisers to reach their audience with highly targeted messaging across soci...

How much your guest comments are important for you and do affect on your service quality? Undoubtedly, your answer must be 100%, because you work for your customers' satisfaction and they pay for that, so they will hav...

Does the way guests find your hotel website matter? We’ve put together 8 questions to tell you where your guests come from, and how they behave once they’re on your hotel website. These questions are for the ho...

The rise of artificial intelligence and machine learning has led to a wide range of online marketing solutions that are driving higher conversions and improved customer service. In the hotel industry the arrival of the...