In times of crises, we tend to look at technology to increase efficiency and reduce costs. Previous crises have boosted digital transformation and the current corona pandemic is no different. Digital transformation mea...

The cascading effect of the novel coronavirus (COVID 19) outbreak is nothing short of severe — it has cost the global hospitality industry major losses. To cope with this abysmal down-business situation, hotels around ...

Marketing has always been about communication and connection to engage people. However, today, it’s imperative to go beyond words and images. To gain a competitive edge, hotel brands must add “experience” to the market...

Video is quickly becoming one of the most popular digital content formats. In a mobile-first world, video ad formats allow advertisers to reach their audience with highly targeted messaging across soci...

How much your guest comments are important for you and do affect on your service quality? Undoubtedly, your answer must be 100%, because you work for your customers' satisfaction and they pay for that, so they will hav...